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I received this email on 2/2/12 about a big fan of Carter's Little Liver Pills ...
Hello! My name
is Meredith Aquila and I found your name on the Carter-Wallace Alumni
page.
I was seeking information about the old Carter company (whew! What
a long and complex history!) and my search ended with Carter-Wallace
(am I correct that the name went out of use after a buy-out in 2001?)
The reason for my interest is my grandpa, Joseph Chucker. He's 92
years old and he still remembers the old Carter's Little Liver Pills
ad like it was yesterday. I have a video of him reciting the ad campaign
at a recent family function- when his kids (or grandkids or great-grandkids!)
are feeling ill, he likes to joke that they need a dose of Carter's
Little Liver Pills. His father used to swear by them and their ads
were everywhere during the depression, so I guess it made an impression!
He proudly hung an old copy of the Carter's ad on his wall when my
historian sister-in-law found it last year,and I was wondering:
1) Would anyone like a funny video of an old fan reciting the Carter
motto? (I may be biased, but I thought it was adorable!) and
2) Is there anyone still affiliated with the company who might be
willing to send him a nice letter- he'd really enjoy that.
I thought
it might be a nice gift for Father's Day, or perhaps for his birthday
in December to show him that his favorite old company knows who he
is. :)
A letter mentioning the video would be great. My grandfather isn't
really computer-literate, and he was so tickled when he learned that
all of his friends and relatives had seen him online in his "advertising
debut"! It would make his day to hear from someone at Carters.
There's no great rush. I'm sure it must be difficult to get in touch
with your former colleagues and co-workers. I'm just so grateful that
you are going to try. THANK YOU!!
Best Wishes to You and Everyone at Carters!
Sincerely,
Meredith Aquila
Here's a link to the YouTube video:
http://www.youtube.com/watch?v=06cH8tmvUgA&feature=youtu.be.
Meredith is right ... it is adorable. The ad is way before my time, but at 92, Joe seems to remember it like it was yesterday!
I couldn't help but want to get in touch with Joe, so I wrote a letter on behalf of the employees.
Click here to read the letter.
This was the response from Meredith:
Hi Nancy,
I just wanted to give you an update-
We gave my grandfather your letter (in a nice frame!) for Father's Day yesterday. He couldn't believe it! He just
kept asking "Is this real?!".
He was so grateful that you took the time to write a letter just for him and he's already planning where he'll
hang it up (my grandma had to make him promise that he wouldn't put it on the front door to brag about his "fame"
to the neighbors! I'm not sure, but I think his fingers might've been crossed....)
This meant so much to my grandfather and to the whole family. It's been a rough couple of months- my grandma
has been in and out of the hospital for various injuries and illnesses and my grandfather is running ragged
to ride with her to doctors appointments and help my parents, aunts and uncles make sure she is comfortable.
With all the stress and worry, it was so wonderful to put the spotlight on him for a day and show him that we're
not the only ones who think he is a special guy.
Thank you so much for making him smile- he was truly touched by your kindness and I know that none of us will
EVER forget "Carters"!
With Warmest Wishes and Gratitude,
Meredith Aquila
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